Needs
Our client lacked the resources, expertise and capability to collect and turn call and mail data into useful information. As a result, they were not able to gauge how effective their marketing was.
Services Engaged
- Call Management
Solution
We augmented our client’s robust CRM system with our telephony systems. We also provided customer service support seven days a week, managing their calls, emails, and mall-related matters such as assisting customer reward points and validity of vouchers.
Outcome
Client was now able to break down call and email statistics into various categories and groupings, which highlight the strength and weaknesses of their business in the market.
They can extract accurate call details to evaluate how well-oiled or convenient their processes are.
Finally, they were able to generate reports to clearly identify improvement or enhancement methods through understanding their customer’s request and demands and improve their marketing strategy.